Andiva (Vico Brands) is a gluten-free Quinoa instant soup. The product line consist of four delicious flavors, Yummy Soup Base, Jolly Mushroom, Mighty Spinach and Spicy Ginger. In addition to providing celiacs with an healthy instant soup alternative, Vico Brands promotes development in the communities they interact with by building capabilities of suppliers in the developing world and providing them with fair access to first world markets and appropriate remuneration.
1. developed and designed brand identity / visual voice
2. created packaging graphics across the product line
Worked closely with the Marketing & Sales teams on the development and design of CPG graphics for over 80 concept SKUs (Kroger's Private Labels, Safeway's O Organics and Eating Right, Tree Top, Motts, Cool Splashers, President's Choice).
2. Package design
3. 3D product visuals
Designed and developed product concept for a Tresemme hair treatment line. Assisted in the design of FDS & Noxzema restage.
Designed and developed brand identities and visual elements for marketing campaigns for not for profit organizations:
Dress for Success: Chicago
Bridge 2 Hope
No Foam Chicago
100 Years, Melitta has dedicated itself to providing the ultimate
coffee experience with its premium line of gourmet coffees, coffee
filters, and high quality coffeemakers, bringing European Indulgence to
Worked closely with Ryan Partnership in the development and design of Skintimate Mara Hoffman cans
Developed and designed brand identities and visual voices for various clients.
As Lead Graphic Designer, I was responsible for the development & design of packaging design concepts for various
global accounts, such as McDonalds, Starbucks, Dunkin Donuts and Caribou Coffee. Other responsibilities included creating marketing campaigns and materials for press releases and publications.
Jaguar luxury cars feature innovative designs along with legendary performance to deliver one of the top sports cars in the world. In keeping with their innovative ideas, Jaguar wanted to redesign and rethink how owner's manuals are used and presented. Gone are the days of bulky leather portfolios housing thick owner's manuals that took up too much space in glove compartments. Now, iPads would house the owner's manual, equipped with an Jaguar App for quick access. Everything is stored on your iPad, vehicle information, nearest dealerships to roadside assistance. Share your favorite Jaguar photos with your friends using Facebook or Twitter. Wanna find a nearby restaurant? Open the Jag App and scroll to eDestination, click restaurants and find restaurants rated by fellow Jaguar owners.
Developed and designed product wall graphics for 1888 Mills' new showroom in New York City.
I was tapped to develop and create the visual identity and brand voice of an all natural beauty product, Rebelle. Based out of Switzerland, Rebelle wanted the look and feel of the graphics to reflect its passion for simple and natural ingredients.
Created announcement graphics for various Neiman Marcus events for both print and web.
I was contracted to develop and design the brand identity, visual voice and bottle for a new unique fragrance product, Tru Blooms, which is a locally grown women's eau de parfum.
Developed and designed packaging graphics & brand identity for Office Max's NEW Private Brand -WorkPro, a commercial-grade, limited lifetime warranty seating line.
These are a few samples of past and recent digital work that consist of website/branding, app redesign for Over The Shoulder (UX) and automotive app design Jaguar (UX), digital web banners - Quaker and personal app that I am currently developing called Toyfolio.
Brand design for Tropicana Essentials Probiotics product line.
Brand design, product development and structural design